SLTX Announces New Logo
Austin, Texas – The Surplus Lines Stamping Office of Texas (SLTX) unveiled its new logo at the Texas Surplus Lines Association (TSLA) annual meeting on November 14, 2016. The logo is part of a communications initiative to modernize and establish a consistent brand identity across platforms involving the excess and surplus lines industry.
Earlier this year, SLTX began the initiative by redefining the company’s mission and vision statements. Directly stated, the SLTX mission is “To provide our business partners with meaningful data, analysis, and educational resources to empower their decisions.”
The vision of SLTX is to “Lead with innovative solutions that enrich the Texas insurance and specialty marketplace.” SLTX strives to serve as a resource for those involved in the surplus lines market, and the goal of the communications initiative is to establish consistency and improve ease of use and understanding for all users.
In conjunction with the rebranding, the acronym “SLTX” will replace the formerly used “SLSOT.” As part of the enterprise, during 2017, SLTX will update its web domain to conform with rebranding for improved usability for visitors. The SLTX website will require a new domain name, and as a result, staff email addresses will be transitioned during the first quarter of 2017 to ensure consistency with the new web address.
SLTX will highlight the domain changes to come, and will provide information and updates to all users. In the interim, SLTX contact and phone information will remain the same.